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Posted on 04/08/2022

Webinar: Low Cost Marketing Tips for Therapists

Webinar: Low Cost Marketing Tips for Therapists

Webinar Description:

NRMFT presented a webinar on June 29th, 2021 where our expert panel discussed marketing strategies using low-cost / no-cost techniques to grow your practice.

Our panel consisted of:


Kathleen “Kay” Wenger, LMFT, LPCC - The co-founder of the National Registry of Marriage Friendly Therapists and has been a marriage therapist for the past 27 years. Kathleen will be presenting on specific marketing techniques such as Networking, Referrals, and low-cost/no-cost marketing ideas. 

Steve Lepore - A marketing expert who specializes in Search Engine Optimization (SEO). Steve will be presenting on how you can optimize your online presence to outrank your competition in Google and other search engines. 

Robert Wenger - A member of our NRMFT support team and an expert in getting the most out of your online registry profiles. Robert will be presenting on the importance of updating your profile, keeping visitors engaged, and hidden profile features you may not know about. 


Webinar Replay:


Timestamps

  • 0:00 - Introduction
  • 4:19 - Survey Results
  • 8:00 - Steve Lepore
    • 8:19 - About Circulation Studio
    • 11:30 - Website Basics (Do you need a website?)
    • 13:30 - SEO: Understand Google Real Estate
    • 19:45 - Options for building a website
    • 21:30 - Developing a Review Strategy
    • 24:10 - SEO Basics
    • 26:30 - Paid Ads Basics
  • 30:00 - Robert Wenger
    • 31:30 - Importance of your registry listings and making the most of them
    • 38:30 - Important items to have on your listing 
    • 40:00 - Writing blog posts for your website & the registry
    • 41:50 - Adding videos to your listing
  • 44:30 - Kay Wenger
    • 46:30 - Strategies for getting referrals 
    • 48:50 - Referring clients to other colleagues
    • 52:30 - Reaching out to past clients 
    • 54:00 - Invest in high-quality, professional photographs
    • 55:40 - Opportunities for networking
    • 57:40 - Licensure in other states
    • 59:20 - Niche marketing opportunities
  • 1:02:30 - Q&A Section
    • 1:03:00 - What ages are responding to social media?  Also, how do I get more client recommendations and reviews? 
    • 1:08:00 - Should I create a Yelp profile if it exposes me to negative reviews?
    • 1:11:00 - How do I get started with online advertising (e.g. Facebook Ads or Google Ads)?
    • 1:24:00 - More about dealing with negative reviews on Yelp