www.marriagefriendlytherapists.com - Marriage Friendly Therapists
IMPORTANT NOTE: Many of our therapists offer remote therapy via phone or a telehealth platform. You can use the Refine Your Search tool below to find counselors who offer online counseling in your state or local area. Click Here to Search For Online Counselors
NRMFT presented a webinar on June 29th, 2021 where our expert panel discussed marketing strategies using low-cost / no-cost techniques to grow your practice.
Our panel consisted of:

Kathleen “Kay” Wenger, LMFT, LPCC - The co-founder of the National Registry of Marriage Friendly Therapists and has been a marriage therapist for the past 27 years. Kathleen will be presenting on specific marketing techniques such as Networking, Referrals, and low-cost/no-cost marketing ideas.
Steve Lepore - A marketing expert who specializes in Search Engine Optimization (SEO). Steve will be presenting on how you can optimize your online presence to outrank your competition in Google and other search engines.
Robert Wenger - A member of our NRMFT support team and an expert in getting the most out of your online registry profiles. Robert will be presenting on the importance of updating your profile, keeping visitors engaged, and hidden profile features you may not know about.
Webinar Replay:
Timestamps
0:00 - Introduction
4:19 - Survey Results
8:00 - Steve Lepore
8:19 - About Circulation Studio
11:30 - Website Basics (Do you need a website?)
13:30 - SEO: Understand Google Real Estate
19:45 - Options for building a website
21:30 - Developing a Review Strategy
24:10 - SEO Basics
26:30 - Paid Ads Basics
30:00 - Robert Wenger
31:30 - Importance of your registry listings and making the most of them
38:30 - Important items to have on your listing
40:00 - Writing blog posts for your website & the registry
41:50 - Adding videos to your listing
44:30 - Kay Wenger
46:30 - Strategies for getting referrals
48:50 - Referring clients to other colleagues
52:30 - Reaching out to past clients
54:00 - Invest in high-quality, professional photographs
55:40 - Opportunities for networking
57:40 - Licensure in other states
59:20 - Niche marketing opportunities
1:02:30 - Q&A Section
1:03:00 - What ages are responding to social media? Also, how do I get more client recommendations and reviews?
1:08:00 - Should I create a Yelp profile if it exposes me to negative reviews?
1:11:00 - How do I get started with online advertising (e.g. Facebook Ads or Google Ads)?
1:24:00 - More about dealing with negative reviews on Yelp
